Under the patronage of H.E. Turki Alalshikh, JOY Forum is the global stage where the entertainment ecosystem meets to set direction and do business. Over two high-impact days in Riyadh, the Forum brings together influential leaders from entertainment, technology, media, and public policy to define priorities, exchange insight, and convert vision into action. The program spans seven core tracks: from sports and film to platforms, music, AI, experiences, and gaming delivered through keynotes, leadership dialogues, interviews, JOY Round Tables, and hands-on workshops.

More than a conference, JOY is an industry platform: a curated environment for exclusive agreements, strategic partnerships, and market-moving announcements. With JOY Expo at its core, attendees can experience cutting-edge showcases, meet with senior decision-makers, and explore collaboration opportunities across global and regional players. Whether you’re shaping content, building IP, scaling technology, or expanding into new markets, JOY Forum offers the access, context, and momentum to accelerate what’s next.

Under the generous patronage of His Excellency Advisor Turki Al-Sheikh, the Joy Forum is the global stage where the entertainment ecosystem converges to set trends and conclude business. Over two days in Riyadh, the forum brings together influential leaders from the fields of entertainment, technology, media, and public policy to set priorities, share visions, and translate ambitions into action. The program spans seven main tracks: from sports and cinema to platforms, music, artificial intelligence, experiences, and gaming. It is presented through keynote speeches, leadership talks, interviews, Joy Forum panels, and practical workshops.

More than just a conference, JOY is an industry platform: a curated environment for exclusive agreements, strategic partnerships, and market-moving announcements. With an JOY exhibition at the heart of the event, attendees can view leading-edge exhibits, meet with senior decision makers, and explore collaboration opportunities with global and regional players. Whether you're shaping content, building intellectual property, scaling technology, or expanding into new markets, JOY provides you with the access, context, and momentum to accelerate what's next.