Designing the Future: Building Cultural Connections Through AR
Augmented Reality is no longer a futuristic concept it’s transforming how people express themselves, shop, and experience the world today. With over 85% of daily Snapchat users in MENA engaging with AR, this technology has become an integral part of the region’s cultural and creative fabric.
In this interactive workshop, Yara Alhamdan, Creative Strategist at Snap Inc., will guide participants through the art of crafting impactful AR experiences that merge innovation with storytelling. Through real-world case studies from Riyadh Fashion Week’s TASAWAR exhibition to Snap’s Ramadan Mall attendees will discover how AR bridges technology and culture to create meaningful brand engagement.
Through hands-on discussions and strategic frameworks, participants will learn how to brief, design, and evaluate AR activations that not only capture attention but also inspire lasting connections.
